Detailed Dozen
£10.00
Get the components of a great brief together.
The Detailed Dozen framework is designed to help you write out all elements of a brief in the most emotional and succinct way. Forget the waffle or the rational objectives, and think like someone trying to rally the nation to take action.
A great brief should take you on a journey of where you are now to where you want to be. The Detailed Dozen does this in four steps, with three key boxes at each stage.
- £10 for 25 sheets
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