Be More Villain.
It’s Time For Payback, Not Purpose
Be More Villain is a strategic workshop designed to help brands cut through the vanilla by choosing a side. It helps founders and teams define: a clear grudge to fight, a system to right the wrong, and a point of view people can rally around.
Not for shock. Not for controversy. But for clarity.
As part of our commitment to being anti-vanilla and being intentionally deviant we believe that brands need to screw purpose and values, forget the empty purpose statements no one believes and pick a fight. One that drawing blood for their customers and leaving a mark. Be more villain or be vanilla.
It all begins with a little revenge fantasy. Every villain has a master plan. Ours is Revenge Strategy - a ruthless, practical framework for turning brand frustration into cultural momentum. Read our Comic here.
In this workshop you will discover:
Motive
Find your true grudge and how that transforms into a clear enemy.
Manifesto
Establish your villain behaviours and what you refuse to do to as a brand.
Mask
Discover which mask you should wear based on six distinct villain archetypes.
Methods
Sharpen your ideas to make the world hear your call and feel your power.