Our Creativity Categories
With a wealth of experience and award wins at some of the most prestigious creative events, we have determined there are 8 ways to great ideas. We use these distinct categories to help push our own thinking and develop ideas cut-through. Can you find them all?
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CRAFTY
CONTEXT
Context and receptivity delivered in unexpected ways. Making the most of the moment and place.
ENGAGING
EXPERIENCES
Show-stopping stunts that get people talking and sharing their experience. Maximising word of mouth.
PARTNERSHIP
MAGIC
Partnerships that create magic and leverage media and brand partners in mutually beneficial ways.
DATA
FUELLED
Data points that fuel the content and creative in real-time and personalised ways.
REACTIVE
RESPONSES
Ideas and stunts that react to a trend, competitor or action. Captured live and in the moment.
REIMAGINE
A MEDIUM
Reimagining how a marketing channel or platform could look, behave or come to life.
CULTURAL
CUES
Trends that make an idea or campaign hyper relevant to cultural happenings and discussions.
TECH
INNOVATION
The latest technologies to enhance brand engagement and create new ways to engage audiences.
